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Text Message Marketing: Now a Small Business Possibility
Once reserved only for big spenders such as Proctor & Gamble, The Apprentice or American Idol, small-to-medium sized businesses can now cash in on the text messaging craze.
Text message use has been gaining ground since its inception, and it stands to only to grow in popularity. So naturally marketers began experimenting how to make money from the phenomenon. Television shows like American Idol and The Apprentice have harnessed the power of SMS Marketing for years.
Recently, however with the development of web based SMS marketing, MESSAGEbuzz began offering this innovative strategy affordably to small to medium sized businesses. Used for advertising, employee management and customer satisfaction surveys, this web based sms software is very versatile.
Local businesses use the technology to offer coupon codes, advertise specials, and open appointment cancellations. Any business that lives and dies with appointments can use this system to schedule waiting list clients. Obviously popular with the younger crowd, text messaging is adaptable to all demographics, as well. Restaurants are using the technology as a pager system with no distance limitations, keeping their waiting rooms clear and welcoming, while keeping customers loyal.
Steven Kelley of MESSAGEbuzz (www.messagebuzz.com), explained that, the technology has not only boundless applications in marketing but in day to day business. For example, temp agencies use sms technology as a quick paging system that distributes communication to large groups of employees.
This spam free system is simple and inexpensive to setup, use and organize. All customers are sent an opt in message to confirm that they want to receive text messages from your company when they sign up. Campaigns can be as complex or as simple as you’d like. You can send out a special on Friday afternoon when couples are deciding what to do for the weekend or once a year when a contract is up for renewal. The only thing limiting this advertising media is the marketer’s creativity.
"Compared to other advertising, this method is a bargain", said one MESSAGEbuzz customer. "I just hope my competition doesn’t catch on to this!" Small businesses looking for marketing ideas may just consider sms marketing.
Find more information and sign up for a free trial at www.messagebuzz.com 16.05.2006, Steven Kelley, MESSAGEbuzz
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