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British Airport Authority Re-Develops Web Infrastructure With Vignette V7
Vignette announced that British Airport Authority (BAA), the world's largest airport company with seven airports serving more than 140 million passengers a year, has re-developed its Web infrastructure with Vignette V7 Enterprise Content Management (ECM) solutions.
Vignette V7 was selected by BAA to improve the management and quality of its online communications, and develop a single framework to underpin all internal and external Web properties. The site has been re-launched with a distinct, consistent brand identity, which enables non-technical staff to update the Web site in real-time. In addition, it also provides new levels of information for passengers, and increased corporate governance. The public Web site delivers customers with significantly enhanced search and navigation features, to increase usability.
Following extensive evaluation, BAA selected Vignette V7 for its complete portfolio of integrated content management, portal and collaboration software, and for the ease of development of new content. The site will can now be accessed and updated by over 100 employees in BAA's head office. BAA will evaluate Vignette V7 records and document management, to enhance centrally stored information.
"By using Vignette V7 we're able to efficiently, source, organize and deliver up-to-date information to BAA's key stakeholders in a manageable, timely fashion," said Tim Matthews, technology services manager at BAA. "The re-developed site will build a single framework from which we can access all internal and external internet sites, ensuring not just a consistent identity for BAA, but content that can simply and effectively be updated to reflect our business."
BAA worked with Diagonal Consulting to implement Vignette V7 to achieve the following objectives for the newly re-designed Web site:
* Improve efficiencies and enhance customer service
* Efficiently share corporate information among its 12,000 employees
* Improve the quality of real-time information available to passengers
* Enhance communications between its retailers and business partners.
* Ability to deliver real-time information to all stakeholders as required
The new internal BAA enterprise portal provides a single interface to deliver corporate news such as share prices, crisis communications and job vacancies -- enhancing communication flow throughout the organization. Information will be easily accessible at over 90 plasma screens and through kiosks across the airport. The enterprise portal will also provide desk-based employees with a single corporate dashboard, consolidating information from a range of applications, which delivers immediate one-stop access to personalized job-related information, corporate news and mail.
The re-development will also allow BAA to work more closely with its community of business partners and retailers in airports, sharing relevant corporate information and collaborating on joint initiatives.
"BAA had a specific business objective in that it needed to become more accessible to consumers," said Chuck Neal, senior vice president of worldwide sales and distribution at Vignette. "By collaborating with Vignette V7, BAA now has a scalable platform on which to develop its online initiative. We are delighted that BAA is benefiting from Vignette V7's integration of content management, portal and collaboration, software that will improve internal and external information."
About BAA
BAA's seven UK airports -- Heathrow, Gatwick, Stansted, Southampton, Aberdeen, Glasgow and Edinburgh -- fly to over 700 destinations, and are served by 300 airlines. The baa.com website received over 21 million visitors in 2004.
Leading the world in travel retail.
BAA's unique customer-focused approach has won it over 28% of the total European market, and Heathrow alone accounts for over half of the UK market, the largest by far in Europe (source: Mintel). Reaching over 140 million passengers per year at its UK airports, BAA offers a unique awareness and responsiveness in addressing the travelers' needs. That awareness is also carried in operations at airports in America, Australia and Italy and covers every aspect of commercial development and management, including retailing, car parking, catering, financial services, travel services, marketing, advertising and sponsorship. BAA's seven UK airports have over 1 million square feet of retailing, housing 800 retail outlets and catering sites. 09.01.2006, Vignette
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